Social Media Advance

I recently came across a great PR stunt by Ultralase, one of the UK’s leading laser eye-care specialists, who hijacked page 3 of The Sun for a day to promote National Eye Health Week which ran across the UK between the 17th to the 23rd September 2012. Engineered by Matt Balmforth of Lucre, the concept was simple, blur out the particulars of the page 3…

With hundreds of social media tools professing to be able to manage your social media, finding the most appropriate tool for your business can be a confusing time, and a distraction. Some are free, others are low in cost and some are down right expensive – so whats that difference between them, and which would…