Social media is a powerful tool for businesses. It’s easy to use, and it has the potential to reach millions of people. There are many ways that you can use social media to boost your business. To begin going, take the following actions: Create A Social Media Account 1. Choose a username that is easy…
Social media has become the go-to place for brands to respond to crises. It’s the easiest way to get a message out quickly and with the largest audience. But it can also backfire. The trick is knowing what kind of crisis you’re dealing with, because not all bad news happens on social media. A Hashtag…
The last five days have been a wash with news articles and blog posts covering the fallout of a recent Twitter campaign by Waitrose. Received with mixed applause – some titles came down hard on its use, with no surprise The Daily Mail leading the way, whilst others were a bit more accommodating. But was the #WaitroseReasons campaign really that…
Over the past year there has been increased debate around the changing role of SERPs (Search Engine Results Pages for you and me) by Google and its possible effect on the role of Internet Marketing. In addition to changes made to SERP design, users are now being offered more content types (video, images etc), greater integration with…
In digging through my case study archive (purely metaphorical!), I came across yet another blogger relation’s campaign by Agent Provocateur that further supports its use as a marketing communications practice by PRs and marketers. The last two case studies discussed (Becks Canvas and 5Live Football Player) have both shared fantastic results, achieved by adhering to three common principles (1)…
A few weeks ago I wrote an interesting blog post that showed where you could find UK based journalists on Twitter, covering a number of different methodologies to which you could use.Through analyzing my blog statistics after publishing the post, it soon became apparent that there was an appetite for learning more about this area within the…
In reading this week’s edition of PRWeek, I came across a good case study example of a PR campaign created by Fever PR to support Only Fools & Horses 30th Anniversary.Covering elements of traditional PR and social media, Gold TV planned an Only Fools & Horses marathon, broadcasting every episode created, to mark the show’s 30th Anniversary. Overview Objectives Strategy & Plan…
At the start of September, LinkedIn announced the new, updated look for LinkedIn company pages. In line with a complete design overhaul and phased by functionality area, company pages was one of the last areas to get its new look. In using the updated company pages, the only change that I can see relates to the…
I recently came across a great PR stunt by Ultralase, one of the UK’s leading laser eye-care specialists, who hijacked page 3 of The Sun for a day to promote National Eye Health Week which ran across the UK between the 17th to the 23rd September 2012. Engineered by Matt Balmforth of Lucre, the concept was simple, blur out the particulars of the page 3…
